Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing) Cover Image
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The Business of Persuasion: Harold Burson on Public Relations Cover Image
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Public Relations: The Profession & the Practice Cover Image
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Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Cover Image
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Cases in Public Relations Management: The Rise of Social Media and Activism Cover Image
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Crystallizing Public Opinion Cover Image
By Edward Bernays, Stuart Ewen (Introduction by)
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Masters of Disaster: The Ten Commandments of Damage Control Cover Image
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Cover Image
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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication Cover Image
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Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand: A Public Relations, Social Media and Digital Marketing Field Gui Cover Image
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Analysts on Analyst Relations Cover Image
By Robin Schaffer, Sven Litke (Preface by), Efrem G. Mallach (Introduction by)
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Cover Image
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