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Why Advertising Fails: And How to Make Yours Succeed Cover Image
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The Brand Gap: Revised Edition Cover Image
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A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence Cover Image
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Full Circle Marketing Cover Image
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service Cover Image
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Cover Image
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