Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand: A Public Relations, Social Media and Digital Marketing Field Gui (Paperback)
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If you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you'll want to buy the third edition with nine new power-packed chapters including
Snapchat for Brands
Instagram PR Secrets
LinkedIn PR Secrets
Pinterest PR Secrets
Social Customer Service
Visual PR Secrets
Live Streaming Video
Podcasting for Public Relations
How to Stay Sane in Social Media
Social PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status.
Guy Kawasaki says in the Foreword:
PR and social media are completely different yet so powerful together. Where PR is about getting journalists to tell people to buy your product, social media is about providing value. The goals, rules, and best-practices are not the same.
Or should they be? It's a brave new world and Social PR Secrets lights the match where most burn out.
PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading.
Here's what you'll learn:
How to get more publicity and exposure using the social media networks Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon
How to snag top, optimized public relations and social media content
How media relations and press releases have changed, and what you need to do about it
How to leverage social customer service #FTW (For the Win )
The crucial secrets to using visuals in social media and public relations
Gain access to a curated list of image sources that goes far beyond the same old boring stock photography
How and why to measure what matters
You'll learn all of these Social PR Secrets and more
Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.