The ABC of Custom Lettering: A Practical Guide to Drawing Letters (Paperback)

The ABC of Custom Lettering: A Practical Guide to Drawing Letters Cover Image
By Ivan Castro, Ken Barber (Introduction by)
$31.95
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Description


An authoritative resource for designers, typographers, signwriters, illustrators, pinstripers, and other creative professionals

Need to produce some flyers? Want to draw up a logo for a band? Does your local speed shop need a T-shirt design? Don't want to use the same old computer fonts? Well let graphic designer and typography teacher Ivan Castro show you The ABC of Custom Lettering. This practical and inspirational workbook features easy-to-follow, step-by-step instructions for hand drawing a range of letterforms, from Modern Roman and Gothic through to Latin, Script, and Interlocked. Offering traditional instruction methods with a modern twist, this reference also comes with gallery sections for inspiration and accompanying projects to practice your technique.

About the Author


Ivan Castro is a graphic designer based in Barcelona, Spain, who specializes in calligraphy, lettering, and typography. His work involves everything from advertising to editorial, and from packaging to logo design and gig posters. Although Ivan claims to have no specific style, one could say that he has a strong respect for the history of popular culture. He has been working in the field for 20 years and has been teaching calligraphy and lettering for 15 years in the main design schools in Barcelona. He frequently travels, holding workshops and giving lectures at design festivals and conferences. He is also the author of the book Lettering to the Max.

Foreword by Ken Barber
Award-winning Ken Barber is the principal letterer and typeface design director for the renowned type foundry House Industries in Yorklyn, Delaware, USA. He is a partner of Photo-Lettering, Inc., and regularly conducts lettering workshops around the world.

Praise For…


"If you are interested in calligraphy or lettering, this is the very first book I would recommend." —How Joyful


"The best thing about this book is not that the author is an exceptional designer; it’s that he is an amazing teacher." —Font Commandant


"Traditional instruction methods with a modern twist." —Grain Edit


"The perfect guide for teaching yourself how to create those cool hand-drawn scripts." —Wings Art


"I don’t want to seem hyperbolic, but The ABC of Custom Lettering by Ivan Castro has changed my life." —Olive & Reid


"Lettering to the max contains valuable information about typography, graphic design, drawing techniques — even music, rock’n’roll and tattoos." —Yorokobu


"An authoritative resource for designers, typographers, signwriters, illustrators, pinstripers, and other creative professionals looking to add a touch of typographic pizzazz to their work." —Solid Smack


"In this book, Ivan constantly appeals to his readers. He encourages them to challenge themselves and invites them to practice a lot. And, more importantly, gives them the keys to learn and enjoy." —Larousse


Product Details
ISBN: 9780957664975
ISBN-10: 0957664974
Publisher: Korero Press
Publication Date: June 1st, 2016
Pages: 140
Language: English